We use the Boca Country Club as a statistical crystal ball and it looks positive right now. However, the stats from the Boca area, Palm Beach County, and southeast Florida tell a story of slumping sales. We think back to the Great Housing collapse that began in 2005. The Boca Country Club predicted that collapse a year before it kicked down the doors. Let's hope it's equally smart about any future recovery.
Greater Boca Raton Year-On-Year Comparisons
Gradual decline since April 2013, with a blip higher in late summer, then getting worse in the fourth quarter. Some hope appeared in December, but the New Year faltered. January numbers slumped hard. And they rolled even lower into a weak February. March and April continue the collapse. It needs to reverse, or the housing market will slip into a tailspin effecting the economy.
Palm Beach County Year-On-Year Comparisons
A jagged move lower throughout 2013 with the final quarter showing no recovery at the county level, and the New Year continuing lower. January showed no real recovery. And February continued the disaster with March and April going into a tailspin. May projects lower still. Either we are reaching for a bottom, or slipping off a cliff, and it's hard to tell which scenario represents reality.
Sales keep whacking their head on the reality of tough mortgages and weak appraisals. Limited hope last December helped the market stumble higher. But January reversed lower again. February continued the negative tone of real estate. March, April and May accelerated the collapse.The lack of reserves in homeowner and condo associations was rumored to halt some bank loans. Pundits will blame the arctic freeze for collapsing real estate. But these are South Florida statistics ... and south Florida escaped the polar express. May slid hard, although the numbers will not be "officially" released until the third week of June. And June does not look much better. The collapse appears real. Let's hope the positive signs at the Boca Country Club predict a reversal higher in the housing market throughout America.
Prices jumped on the first sales of the year. But the discount rate has moved higher as sellers struggle to sell in an increasingly difficult market. Fed Chair Janet Yellen admitted that housing was a growing economic worry in testimony before Congress on May 7th. Despite this, sales continue to move higher throughout Florida. A strong burst in sales will reverse the surprising slump in closings (as prices continue higher). Back to chart
Prices have started to rebound, but they remain below 2007 prices (two years after the housing bubble popped). It's a good time to buy, and the next month or two should show some housing numbers that keep sellers from getting too greedy. The supply of homes continues to fall. And buyers remain on the sidelines. Investors have virtually left the market. The sales triangle continues to shrink. Nevertheless, prices will push higher, and the highs of 2005 might return within three or four years. Today's buyers need to take a leap of faith. They might be richly rewarded. Back to chart
Air-conditioned square feet are perhaps the strongest buying tool around. Although no two square feet are the same, they are a great negotiating tool with overpriced buyers. They have been creeping up since 2010, but they remain a useful bargaining chip. Back to chart
The discount rate is one of the most misused tools of price negotiation. Largely because it's skewed in favor of the seller, not the buyer. Here's what happens: when a listing expires, and another (or the same) Realtor® takes over the listing, the original listing price usually resets for the new listing. You can find the original asking price, but you may have to get it from the County Appraiser's Office. The real discount rate in an area could be twice as large as the one reported by a real estate board. Good price research pays. One of our negotiation chips in settling on a price should be the "real" discount rate. That will be based on the original listing price of the home, not the latest listing contract. Back to chart
The Days on Market (DOM) number is another underused tools of price negotiation. Again, largely because it's skewed in favor of the seller, not the buyer. When a listing expires, and another (or the same) Realtor® takes over the listing, the DOM (Days-On-Market) number resets to zero. The length of time a house has been on the market is a great bargaining chip if it's a BIG number. But the "reset" keeps it small. Use the real number, not the reset number, and you might get a much better deal. It takes negotiation. There can be no doubt that the real estate market is getting tighter, with fewer homes on the selling block, so bargains take time and effort. Back to chart
We've started the year well in the Palm Beaches. Now it's up to the Spring Buyers. Traditionally, they ratcheted sales higher. They have done so every single year in Palm Beach since 2004. One problem: the 2014 numbers turned lower than 2013 in the Palm Beaches. Warning sign? Anomoly? The Spring buyers will tell us. Back to chart
Two real estate experts
in Boca Raton
use "cyberwarrior" secrets to buy and sell
homes in Florida.
If you're a seller, they can put your home in front of thousands of potential buyers. Immediately. Uniquely. In a way no other real estate experts can.
Temple and Kerstin will spotlight your home on a website dedicated exclusively to the selling of your home. Not just any old website. But a website highly-ranked in the search engines, with thousands of back links already in place, directing traffic to your exclusive listing. Every minute. Every hour. Every day. Every week. Until your home is successfully sold.
Nobody knows cyberselling better than Temple and Kerstin Williams. Nobody. Experience and unique marketing plans still count. Accurate and honest comparative market anaylsis remains essential. The broad brushstrokes of successful marketing remain the same on the cyber battlefield of selling and buying homes today. But the rule book has changed.
As always, visibility counts. And visibility has a new name: "back links." Most real estate websites have fewer than 100 back links directing traffic their way. Even some major real estate brokers, with dozens of real estate agents working for them, fall into this category.
Temple and Kerstin Williams operate dozens of websites. Successful, high-traffic websites. And each of them has thousands of backlinks attracting traffic 24 hours a day, 7 days a week. That gives you 10 times the drawing power of anyone else in the Palm Beaches and Broward County.
Why List your
Surprisingly, most real estate agents do not understand marketing in the age of cyberspace. We do.
We know that new techniques and knowledge have eclipsed "old" marketing tactics such as newspaper advertising, or putting a listing on a multiple listing service.
The effectiveness of old-fashioned marketing has been minimized by search engine optimization and back links and meta editing and priority submission techniques.
Targeted e-mail works more effectively than traditional postcard campaigns, provided the sender knows how to avoid being identified as spam.
Open houses have moved from Saturday afternoons to cyberspace, and they're open for viewing 24-7 (24 hours a day, 7 days a week).
Temple and Kerstin Williams understand cyberspace. They have been working with it, and in it, for a combined total of over 55 years. 55 years! We have written software for IBM, developed cyberselling systems for some of the world's largest corporations. We are experts at using cyberspace to sell your home.
We sell one listing at a time, and it is placed on its own website to do so. The average website is not even “ranked” nowadays … ranking depends largely on the number of back links a website has in cyberspace. A back link is a link on another site which, when clicked, leads a web surfer to the site he or she is interested in.
Most websites have dozens of back links in cyberspace. Good websites have hundreds of back links.
Our websites have THOUSANDS OF BACK LINKS -- THOUSANDS!!! At least 10 times the drawing power of any other real estate team in the Palm Beachs and Broward County.
When you list your property with us, the first thing people see when they click the link to your website is your home. Hundreds of potential buyers do this, every single hour of every single day.
This unique cyberselling system is accomplished through proprietary software which we have developed and refined, painstaking programmed, and combined with decades of cyberspace knowledge (we developed hardware and software for IBM's sales force in the mid-1980s -- and we have been perfecting our craft ever since).
So when you list a property with Temple or Kerstin, you improve your chances of getting top dollar as quickly as possible. And you improve it exponentially.
Nobody understands the power of cyber-selling better. Nobody.
We know how cyberspace works, and we know the cost savings it has delivered to home sellers. So … we also cut our commission to 5%. And one of the most important aspects of our service as real estate experts is our knowledge of the power of the marketing triangle.
There are no "casual" buyers of real estate. It's not toothpaste. It's the largest equity purchase most people make in their lives.
Understanding the marketing triangle goes a long way towards grasping how to get top dollar for your property.
One of the significant keys of Temple's and Kerstin's success is the fact that their expertise grabs a maximum number of true buyers from the top of the triangle.
There are buyers and there are lookers, and they change every day on a local level.
In any given week, on any given day, there are Active Buyers who will pay top dollar for their dream home. As one buyer reaches a contract (and disappears from the top of the triangle), another appears -- a dynamic market, constantly reborn.
The actual size of the marketing triangle is determined by the efforts and expertise of your Realtor®. Like it or not, selling your home is a numbers game. The larger your pool of potential buyers, the more likely you’ll reach a satisfactory sale.
If all your real estate agent does is send out some postcards (usually promoting themselves rather than your property), put your home on a Multiple Listing Service, and then wait for a buyer to appear -- if that's all they do, then your triangle remains small. If they try to sell the property "in-house" then your triangle becomes even smaller.
Nowhere do more active buyers appear than with Temple and Kerstin's cyberspace selling. It works. Call us today at 561-241-6323.
Mailing Address: 3755 Mykonos Court, Boca
Raton, FL 33487
Office Address: Templeworks Properties LLC, 3755 Mykonos Ct., Boca Raton, FL 33487
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Disclaimer: The information at this real estate site and on this page is believed to be accurate, and it is offered as such, with no guarantees or warranties, implied or otherwise. All prices are subject to revision due to real estate market conditions. Some information may be compiled from RMLS, Inc., for the period covered by the open bid web page information. In such cases, the representation is based in whole, or in part, on real estate data supplied by the RMLS, Inc. RMLS, Inc. does not guarantee or is not in any way responsible for its accuracy. Real estate data maintained by RMLS may not reflect all real estate on the market.